AI for Business

Summary

AI for Business is a practical, instructor-led course that walks through AI use across the functions of a typical organisation marketing and sales, customer service and operations, finance and HR rather than treating AI as one generic skill. Participants leave with two or three concrete use cases for their own function, a completed example built on real work, and a simple business case for taking it further.

Who Should Attend

• Business unit leads and staff in marketing, sales, customer service, operations, finance or HR who want to know where AI fits their own function specifically
• Teams who have tried AI tools informally and want a structured way to identify which uses are actually worth pursuing
• Managers who need a first business case for AI investment in their department, built on evidence rather than enthusiasm

This is a business-first course, not a technical one. Staff who want to go deeper into prompting technique or automation should pair it with AI Foundations or Advanced AI Applications.

Course Description

The course is organised around a simple question, asked function by function: where does AI genuinely save time here, and where does it just look impressive? Each session takes a business function, works through two or three realistic scenarios drawn from that function’s daily work, and has participants apply the method directly to a task of their own.

Rather than a single generic exercise, breakout groups work on material relevant to their own department a marketing brief, a customer response, a finance narrative, an HR policy note so what is practised in the room matches what participants will actually do on Monday.

The course closes by having each participant, or department group, build a one-page business case: the task, the current cost of doing it manually, the expected saving, and what would need to be true to prove it in a short pilot.

Duration and Format

• Length: One full day, delivered as a single group session with function-based breakouts
• Format: Instructor-led, hands-on. A laptop is needed for the breakout exercises
• Structure: A shared opening and closing session, with breakout blocks organised by business function so each group works on material relevant to them

Pre-Requisite

There is no formal prerequisite. Participants should:

• Have basic familiarity with using an AI chat tool no technical background needed
• Bring one or two real, redacted examples of work from their own function to use in the exercises
• Know roughly which business function’s material they will be working from during the breakout sessions

Course Outline

      01: AI across the business: a functional map
      02: Marketing and sales
      03: Customer service and operations
      04: Finance and HR
      05: Building your department’s business case

What You Will Be Able to Do

• Identify two or three genuinely high-value AI use cases in your own business function
• Apply AI directly to common tasks in marketing, sales, service, operations, finance or HR
• Tell a use case worth pursuing apart from one that only sounds impressive
• Build a simple, evidence-based business case for a departmental AI use case
• Recognise the risk points specific to your function customer data, financial figures, HR decisions

You Leave With

• A shortlist of two or three use cases identified for your own department
• A completed example a draft, a response or a report narrative built on your own real material
• A filled-in, one-page business case template for your top use case
• A function-specific do’s and don’ts checklist to share with your team