AI for Communication

Summary

AI for Communication is a focused course for anyone whose role is substantially about communicating clearly to different audiences internal communications, PR, executive support, or frequent customer-facing writing. It covers adapting one message for several readers, holding a consistent voice, and the accuracy and disclosure questions that come with using AI in anything that will carry your name or your organisation’s.

Who Should Attend

• Communications, PR and marketing staff who write frequently for varied audiences
• Executive assistants and staff who draft correspondence on behalf of leaders
• Customer-facing and support staff who need consistent tone at volume
• Anyone responsible for messaging that reaches multiple stakeholders from one source

Course Description

The course centres on a problem every communicator recognises: the same content has to become three different messages for three different readers, and doing that well by hand takes hours. Participants practise re-pitching one piece of content for different audiences, and learn to transfer their own or their organisation’s house style using examples rather than lengthy descriptions of tone.

A dedicated module covers tone under pressure softening a refusal, firming up a follow-up, and the sensitive or difficult messages that should never be handed over without a careful human pass. Another covers writing credibly on someone else’s behalf, including the review loop that keeps an executive’s voice genuinely theirs.

The course closes on the questions specific to public-facing communication: what needs verification before anything goes external, and when and how AI assistance should be disclosed. These are treated as professional standards, not caveats to rush past.

Duration and Format

• Length: One full day, instructor-led and hands-on
• Format: Built around real communication tasks participants bring with them; a laptop is required

Pre-Requisite

Participants should:

• Have basic familiarity with an AI chat tool AI at Work or AI Foundations is useful preparation but not required
• Bring one piece of real content that needs to reach more than one audience, and one example of writing they consider a good sample of their own or their team’s voice

Course Outline

      01: One message, several audiences
      02: Teaching AI your voice
      03: Tone under pressure
      04: Writing on someone else’s behalf
      05: Disclosure, accuracy and public-facing risk

What You Will Be Able to Do

• Adapt one piece of content for multiple audiences quickly and accurately
• Transfer your own or your team’s house style using examples rather than description
• Handle sensitive or difficult messages with the appropriate level of care
• Draft credibly on someone else’s behalf, with a review loop that protects their voice
• Apply the right level of verification and disclosure before anything goes public

You Leave With

• Multi-audience versions of one real piece of your own content
• A starting house-style example library for your team
• A sensitive-communications checklist
• A disclosure guideline you can adapt for your own function